TEXTURED HAIR, HANDLED WITH CARE
Find the stylist who gets your hair.
Discover textured-hair specialists, explore their work, and book the care your hair deserves.
- Stylists on the platform
- 100+
- Clients across Canada
- 100+
- From coast to coast
- Canada-wide
For clients
See the work. Book the chair.
Search by city, compare real portfolios, lock a time, and tell the community how it went.
Search by location
Find textured-hair specialists in your city.
Browse portfolios
Compare real work, services, and reviews.
Book your appointment
Choose your service, pick a time, and pay securely.
Leave a review
Share your experience and help your community find their stylist.
For stylists
Your talent. Your schedule. Your business.
Build your professional profile, get discovered by clients who need exactly what you offer, and own your next chapter.
List your servicesNo subscription or booking commission during beta.*
- 01
Put your work out there
Create a profile, showcase your portfolio, and list your services and prices.
- 02
Get discovered. Get booked.
Set your availability and let clients book a time that works for you.
- 03
Keep payments simple
Manage bookings and payments together, with secure payment processing through Stripe.
- 04
See your work grow over time
Every booking generates a record you can refer back to, helping you track your work and revenue over time.
Texture‑first. Always.
Afro and textured hair sits at the centre of everything we do. Not a filter. Not an afterthought.
Book and pay in one place
Find your stylist, pick a time, and pay securely. Less chasing. Fewer DMs.
A platform, not a listing
Manage bookings, availability, and your work from one profile.
Explore services
Find exactly what you're looking for.
First in Canada. Built by our community.
The Afro Hair Economy Map
Canada's first living data map of the textured hair economy.
Every booking on SWAYED contributes to a real-time, anonymized picture of the Afro and textured hair market across Canada. Which services are most in demand. Which cities are underserved. What textures people are searching for.
These insights can inform product development, academic research, brand investment, and policy for the betterment of our community.
Meet the story behind SWAYEDEvery texture represented
Making the diversity of Afro and textured hair visible.
Every service understood
Understanding what our community is looking for.
Every community counted
Bringing visibility to talent and demand across Canada.
What our community says
A shared vision. Real voices.
Hear what our community sees in SWAYED.
Supporting local talent
Having access to people who know how to braid, who might not have a salon set up, that would be so convenient. And you're supporting somebody else's business.Opening more doors
Je pense que cela sera vraiment bénéfique et que cela élimine certaines des barrières à l'entrée pour les coiffeurs, mais aussi les difficultés pour réserver.More visibility. More choice.
SWAYED can bring more diversity and visibility to specialized stylists while educating clients. The platform will make it easier to find those options.Made for textured hair
SWAYED helps narrow down a lot of stylists so people can find exactly who they're looking for, with reviews accessible and a platform made for textured hair.Frequently asked questions
Everything you need to know.
Still have a question? We're here for you.
Get in touchIs SWAYED free to use?
SWAYED is always free to register* for both clients and stylists. No subscription, no commission taken on bookings right now for a limited period. Join early and lock in your profile!
*Except for trichologists providing health-related services.
Do I need a cosmetology licence to join as a stylist?
SWAYED welcomes a range of professionals, including braiders, locticians, natural-hair stylists, and licensed hairstylists. The services you can offer depend on your credentials and local requirements.
How is SWAYED different from Instagram?
Instagram helps people discover your content. SWAYED helps people find and book your services when they are actively searching. Our recommendation? Use both together: your SWAYED profile generates a link to your booking page that you can add directly on your Instagram. This way, clients who see your work can land on your SWAYED page and book you immediately.
Does SWAYED work across Canada?
Yes. SWAYED is Canada-wide. Whether you're in Toronto, Montréal, Calgary, Halifax, or a smaller city, you can list your services and connect with clients near you.
What is the Afro Hair Economy Map?
It's a living, anonymized picture of the Afro and textured hair market across Canada. Bookings help reveal demand, available services, and gaps, bringing visibility to an economy that has too often been overlooked.
Can I work from home or travel to clients?
Yes. Choose the service locations that fit your work: in a salon, at your home, or at your client's location. Clients can filter by their preferences to find the right fit.
Find stylists in your city
Great hair, closer to home.
Your next chapter starts here
Ready to get Swayed?
Find a textured-hair specialist near you, or join as a stylist and grow your business.